Africa Supply Chain

Our move into the rapidly growing and diverse markets of Africa was a strategic decision reflecting our belief and commitment in the transformative power of trade to uplift communities and foster sustainable growth.

Anchored in Beira, Mozambique, we navigate global markets to enhance our product offerings in the vibrant markets of the continent. The port feeds parts of Mozambique, Zimbabwe, and Zambia. We have a joint-venture, Care Trading Limitada, that runs our East African supply chain business from Beira.

We started with the staple grain of the world, the humble rice and now we have more than ten brands in the market. Leveraging our impeccable sourcing capabilities, we provide best-in-class quality products to discerning consumers.

Our Traded Products

Non - Basmati Rice

From the fields in South and South-East Asia, Non-Basmati Rice feeds a large part of the globe’s population. We run two brands Urbana Fresca and Anabela in the market. We originate rice from Thailand, Vietnam, India, Pakistan and China and rices are offered in various SKUs suitable for different consumer segments. Our brands operate with 15 SKUs in the market.

Kitchen Ingredients

Our food brands have resonated with the consumers exceptionally well. Through this business, we work to increase our share of the kitchen shelf.

Our product lineup consists of rich and flavorful tomato paste to condensed milk and instant mixes.

Tomato Paste – Valentina – Rich texture, amazing flavor. Available in Brix 18-28% and consumer SKUs of 70 grams to 2.2Kg

Condensed Milk SCFM – Mila – the first ingredient in any dessert. Available in protein 1.3% and above.

Instant Juice Mixes – Sumo Joy – delicious fruit flavored drink mixes essential for the tough summers in Africa. Available in 11 flavors.

Pasta – Anabela – the ultra flexible and convenient food for the modern consumers in emerging markets. Available in 1.6-1.8mm in 400gm packaging.

Our Africa Strategy

All our offerings are customized to our clients’ markets

  • Local Language
  • Local Tastes
  • Brands with Local Connect
  • Local Staff in Sourcing

Everybody is good at pre-sales , but we are terrific after we sell

  • Excellent Post-Shipment Documentation & Support
  • Deep Channel Development
  • Latest Technology Integration
  • Cultivate mutual long-term value

We offset risks for our partners by rigorous data analysis

  • In-depth analysis of data and trends
  • Structuring of seemingly random flows in the market
  • Intense focus on product quality
  • Superb execution of plans

Get in touch with us

We’d love to hear from you! Whether you have inquiries about our diverse range of products, services, or business opportunities, the Care Trading team is ready to assist.

Contact us today and let’s connect.

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